Cleo's Sports for Good Programme
At CLEO, we're on the cusp of something big. As pioneers at the intersection of technology, sustainability, and sports, we're thrilled to offer a sneak peek into our upcoming partnership in the world of football — a monumental stride towards our sustainability goals.
A New Era in Sports Engagement:
Our "Sports for Good" programme isn't just another initiative. It's a revolutionary approach that harnesses the power of professional sports clubs' fan bases. By converting fans' attention, money, and energy into actionable support for ESG goals, we're turning every cheer and chant into a step towards sustainability. Our toolkit enables fans to engage with content, purchase digital assets like NFT-based match day programmes, and even convert their physical energy into support for their favorite clubs' green initiatives.
The Power of Partnerships:
Next week marks a pivotal moment for CLEO as we announce our first sports partnership that is poised to offset over 1,000 tonnes of carbon with our first event while reaching millions globally. This is just the beginning of our journey to integrate our suite of CLEO Tech tools across various sports, including football, cricket, rugby, F1, and basketball.
Welcoming Ryan Horn to the Team:
We recently welcomed a titan of the crypto and sports worlds, Ryan Horn, as a key advisor and leader in global partnerships. Ryan's extensive background, including his role as the former Binance NFT Director and achievements like the UK's first Crypto Premier League token deal with Arsenal, positions him perfectly to propel our "Sports for Good" to new heights.
What’s Next:
With Ryan at the helm, discussions have accelerated, spanning twelve professional football teams and extending into rugby, professional motorsport, and cricket. His strategic insights are already opening doors to potential global partners, setting the stage for a robust expansion of our programme.
Save the Date:
Mark your calendars for June 9th, when our first event is live. This is more than just a milestone for us; it's a testament to how digital assets and fan engagement can drive substantial environmental and social change.
About CLEO:
CLEO is a Web3-powered platform that allows businesses, sports entities, schools, and the arts to generate engagement and revenue through tokenized real-world goods like tree planting, ocean plastic recovery, and more. Committed to aligning with the 17 United Nations' Sustainability Development Goals, CLEO strives to make positive impact accessible, measurable, and verifiable.
