Cleo Frequently Asked Questions

You have two options:

Through a pre-verified route set by a Cleo client brand. Sometimes, a client brand’s sales and marketing process means they can verify your involvement in their campaign directly with you. In this instance, we can set up your account directly in the Cleo platform (if you’re a new customer). We will then credit your reward into your Cleo wallet.

Sometimes, when a marketing campaign requires  you to complete a marketing action that qualifies for a Cleo reward (e.g. attend a webinar), you can use a dedicated Cleo campaign link to make the claim yourself. This might require you to answer some simple qualifying questions that provide the client brand with a little more information about you. If you’re a first time Cleo user, you’d also need to set up your Cleo account, which is a very simple process.

In phase 2 (within the next 3 months) you’ll be able to execute a good from within the platform using your debit card. This means you’ll be able to pick your own offset, go carbon net zero and even ‘gift a good’ using Cleo.

A carbon offset represents a reduction or removal of one metric tonne of carbon dioxide (CO2) from the atmosphere that is used to compensate for emissions that occur elsewhere.

Carbon offsets can be generated by the reduction or removal of any greenhouse gas (GHG) known to cause climate change, but carbon dioxide is used as the point of reference because it is the most common GHG in the atmosphere and remains in the climate system for a very long time.

The Rimba Raya Biodiversity Reserve. Rimba Raya represents the highest quality carbon offset programme, meeting all 17 of the United Nations’ Sustainable Development Goals, which strive to end poverty, protect the planet, and ensure prosperity for all. Their project generates carbon credits through the reduction of greenhouse gas emissions from deforestation and forest degradation (known as REDD+). The calculation of Rimba Raya carbon credits is based on several factors, including:

Baseline emissions: This is the estimated level of greenhouse gas emissions that would have occurred in the absence of the project. It is calculated based on historical data on deforestation and degradation rates in the project area.

Project emissions: This is the actual level of greenhouse gas emissions during the project period, which is measured through satellite imagery, ground-based measurements, and other monitoring tools.

Leakage: This is the potential for emissions to occur outside the project boundary, for example, if deforestation is displaced to nearby areas. Leakage is estimated and accounted for in the carbon credit calculation.

Additionality: This is the requirement that the project must result in emissions reductions that are additional to what would have occurred in the absence of the project.

Once these factors have been taken into account, the project generates carbon credits that represent one tonne of CO2 equivalent emissions that have been avoided through the project. These carbon credits can then be sold to companies or individuals who wish to offset their own greenhouse gas emissions. The Rimba Raya project is verified by independent third-party auditors to ensure that the carbon credits generated are real, additional, permanent, and measurable.

This is Second Life, who kickstart circular plastic supply chains that clean oceans and return plastics back into the supply chain for reuse and recycling. They are the world’s first Verra certified ocean plastic recovery and recycling project, supported by global brands, engaged in local impact. Their work saw them remove 2 million tonnes of ocean plastic last year.

This is Eden Reforestation. Eden's mission is to plant millions of trees, restore degraded forests and lift people out of poverty through sustainable employment. They have 280 projects across ten countries, including Nepal, Haiti, Mozambique, Madagascar, Ethipia, Kenya, Indonesia, The Philippines, Honduras and Brazil.

Something important to note. Some organisations promote the planting of trees, but are merely scattering millions of seeds. Often, the proportion of seeds growing into mature trees is negligible.  Eden, on the other hand, plants millions of actual trees every month, native trees that are supposed to be there.

With our partner Eden Reforestation Projects, we plant 50% of trees across the world in Haiti, Honduras, Indonesia, Kenya, Madagascar and Mozambique. One of the projects in Madagascar plant over 2 million mangroves per month! The other 50% will be planted in Nepal which is one of the least developed countries in the world with many communities depending on the natural environment for food, shelter, and income.

Our target for this year is to plant 1 million trees on behalf of our community.

Verra is a non-profit organisation founded in 2007. Verra supports climate action and sustainable development through the development and management of standards, tools and programs that credibly, transparently and robustly assess environmental and social impacts, and drive funding for sustaining and scaling up these benefits.

They have pioneered the measurement of quality assurance in voluntary carbon markets and manage the world’s leading voluntary carbon markets program, the Verified Carbon Standard (VCS) Program. They're also involved in other sustainability programmes, like the Plastic Waste Removal Standard.