Cleo: Marketing for Good. A unique and positive way to do marketing.

Introducing Cleo, the Marketing for Good Platform

It’s the job of marketing to attract potential customers. So, we spend our lives obsessing over perfect digital customer journeys that engage prospective buyers. In that journey, at some point, we ask for an email address and more to progress a buying conversation.

This is the main pinch point in modern marketing - the value exchange between prospect and brand that happens on every landing page or lead conversion form. As buyers get more digitally savvy, they become more and more reluctant to share contact information with a brand unless they feel it’s really worth it.

So it’s getting harder to get engagement, it’s increasingly costly to get good quality traffic into your digital content and conversions are decreasing. We are competing in common channels, using similar tactics to reach the same audiences.

Blurred boundaries between work and personal life, channels and time define how the BETAs show up professionally.
Evolving status and personal brand. For the BETAs, their work is their life. Their identity is defined by professional status, personal brand, and continuous self-evolution.
Prefers to self discover, call you only when needed and are very aware of personal data. For many professionals, the explosion of technology in the early 2000s was an inflection point in their careers. For the BETAs, it was the starting point.
Warms to social justice issues. As consumers, the BETAs demand brands take action on social justice. The same holds true for the BETAs in business.

Welcome to the age of the BETA buyer

Competition for Attention Has Never Been Higher

People are increasingly aware of the value of their time and data. So, the Cleo platform makes it possible to reward people with a ‘good’ in return for them taking a desired marketing action. These ‘good’ rewards help the planet and range from removing plastic from the ocean and planting trees to offsetting carbon.

An individual could engage with a marketing campaign in many ways. For example, they might view a brand video, download a white paper, attend a webinar, book a product demo, check-in at an event, even attend a sales call... In each case, they can earn a reward that goes to help the planet.

Cleo can be used in an existing campaign or built into a brand new one. And, if you don’t have a demand marketing campaign in market, the Cleo lead engine can be spun up very quickly to provide you with a targeted lead that includes an embedded Cleo reward from as little as $60 per lead.

Consider it

What if we could improve the effectiveness of the marketing campaigns we’re running, while doing something good for the planet? A triple win. Great for the brand investing in marketing programmes, great for the prospective buyer and great for mother nature.

Build it

So, during 2022, we invested time out of our normal lives to build a blockchain-based platform. It is designed to help us promote and record incentives that reward a prospective buyer’s engagement with a brand’s marketing effort. Positive, environmental rewards too.

Fly it

The brand’s engagement with a prospective buyer is enriched and achieves a lower cost per lead. The buyer gets a ‘good’ reward that's delivered through a simple but more involved lead process where they’re more engaged with the brand’s marketing campaign.

Choose the behaviour you would like to drive (download, watch, attend) and select a user reward, from carbon removal and tree planting to ocean plastic removal and recycling, with offers from as low as 65c.
The ‘for good’ offer, like any great offer, can bring you added value through the reduction in your cost per lead. It helps to maximise your ROAS and improve campaign performance.
Our lead engine appends and cleans all lead data, and provides customisable profiling questions in the claiming process, providing sales with better prospect insights.
Use Cleo to embed an offer into an existing campaign, or use our lead engine to provide a fixed cost lead (single to multi touch) from as little as $60.
The user gets a completion certificate in the form of an NFT, and the brand receives a full certification of ‘the good’ to go towards your ESG goals. All recorded and transparent on an open ledger stored on the blockchain.

“As an industry, we have an opportunity to take stock of what we’re doing, reduce waste and provide a greater balance in our campaigns.”

How it works

Successfully reaching today's digital buyers is a challenge. Like never before, your audiences understand the value of their time, attention and data.

Cleo works with you to build incentives into your marketing campaigns. Those incentives reward your audience for their engagement with your campaigns.

They also help the planet, and are delivered in a uniquely engaging way. It's a positive way to do marketing, designed to reduce your cost per lead.