CLEO Partners with Soccer Aid for UNICEF 2024
At Cleo, we're excited to announce our official partnership with Soccer Aid for UNICEF 2024, a collaboration that represents a monumental stride towards sustainability and social impact. As pioneers in the intersection of technology, sustainability, and sports, we're thrilled to support UNICEF in creating a better world for every child through the power of football, entertainment, and storytelling.
Transforming Sports Engagement
Our CLEO "Sports for Good" program is a revolutionary approach that channels the passion of professional sports clubs and fans towards Environmental, Social, and Governance (ESG) goals. Utilizing our $CLEO token, fans can engage with content, purchase digital assets like NFT-based match day programs, and convert their physical energy into support for their favorite clubs' green initiatives (which includes carbon offsetting and feeding children in good poverty in their local town or city). Clubs can also accelerate their ‘Path to Net Zero’ by using club revenue. This drive comes from the desire to do good through bringing more balance to professional sports and is heavily supported by EUFA and FIFA initiatives to bring the whole of professional football into being net zero carbon by 2030.
Soccer Aid 2024: A Partnership for Good
Soccer Aid for UNICEF is a cultural phenomenon that has been uniting global stars and audiences since 2006. Broadcasted on prime-time ITV, the event reaches over 4 million viewers, with a wider media reach of 5 billion. This year's event promises to be unprecedented in its ambition, reach, and impact, bringing together A-list celebrities, first-class entertainment, top-tier coaches, and iconic football grounds for a common cause.
As an Official Partner, CLEO will not only support the event but also utilize our platform to offset over 1,000 tonnes of carbon, making a tangible contribution to the environment.
The Power of Collaboration
Welcoming Ryan Horn to our team has already accelerated our discussions with twelve professional football teams, extending our reach into rugby, professional motorsport, and cricket. Ryan's extensive background, including his role as the former Binance NFT Director and achievements like the UK's first Crypto Premier League token deal with Arsenal, positions him perfectly to propel our "Sports for Good" initiative to new heights.
What does this involve for CLEO?
For sure CLEO has a chance to make a positive impact with UNICEF and is our first official Sports client. But along with that come some very specific benefits.
Global CLEO Partnership PR from SoccerAid and UNICEF.
Access to the SoccerAid talent for content creation including ex-pros like Roberto Carlos, Eden Hazard, David James, Jermain Defoe, Gary Cahill, Jack Whishere, Joe Cole, Theo Walcott (and more) and celebrity players like Robbie Williams, Usian Bolt, Sir Mo Farah, Roman Kemp and many many more.
Match day advertising, including animated boards around the pitch and the main jumbo screen, with a brand reach of 5+ million on TV and billions world-wide.
Collaboration with Polygon on Web3 marketing and promotion of NetZero applications in the ESG space.
Signed merchandise we’ll be using for competitions in schools and Web3.
Year round activations with SoccerAid and UNICEF.
Delivering a Net Zero Event
Through this strategic partnership, CLEO will be working with Soccer Aid around the match day at Stamford Bridge and, through our platform, help towards offsetting the carbon emissions from the day. This will include to Scope 3 level and our expectation is that it will involve the offsetting of around 1,000 tonnes of carbon.
What’s Next?
Mark your calendars for June 9th, when our first CLEO Net Zero event goes live. This milestone is more than just a partnership; it's a testament to how digital assets and fan engagement can drive substantial environmental and social change.
Stay tuned for more updates and behind-the-scenes content as we gear up for this incredible journey. Together, let's turn every cheer and chant into a step towards sustainability and a better world for every child.
