No demand campaign? No problem with Cleo Cost per Lead solutions.

Cleo Cost per Lead solutions deliver demand campaigns in a hurry with predictable budgets, measurable pipeline and Cleo rewards baked in. It’s like getting an unfair advantage.

Cleo offers Cost per Lead campaigns for all stages of the customer journey.

You provide the target criteria and choose the lead level.

Cleo delivers leads to the volume required with lead replacement guarantee.

All leads include the Cleo ‘for good’ reward at no additional cost.

Each lead includes a good deed for the planet. Either 275kg kg carbon offset, 15 trees planted or 250 plastic bottles recovered from the ocean and recycled.

Identify, Qualify and Match Needs Through Your Buyer’s Journey.

Cleo Cost per Lead solutions come in a variety of flavours to suit your budget and pipeline objectives.

  • Single asset engagement from web interactions and email marketing. Use your content to generate contacts that meet your lead criteria.

    What You Get

    Leads with full business card criteria with valid business email address.

  • Targeted content syndication leads from trusted 3rd party sites.

    What You Get

    Deeply engaged leads that ensure enhanced prospect recall over standard content syndication with buyer pain point questions asked.

  • Prospects select from 2 - 4 assets for self-guided digital nurture, while sharing qualifying pain points. Gives buyers control and uncovers self-reported buyer needs.

    What You Get

    Informed follow-up for leads that are qualified with content selection and pain point analysis.

  • Use 3 assets for digital nurture + 10 profiling questions for BANT tele-qualification.

    What You Get

    Buyer and account intelligence from tele assessment that provides content based on buyer stage.

  • Full prospect survey with tele qualification and branded SWAG follow-up.

    What You Get

    Tele-verified leads who have completed a detailed survey and have been followed-up with branded SWAG (UK and US only).

  • Top to bottom of funnel lead creation to accelerate your revenue engine.

    What You Get

    A blended approach with leads mapped across buying stages. Ideal for a range of leads across buyer journey delivered with predictable quality, scale and price.

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