…and we are live!

We are very pleased to confirm that our first Cleo campaign went live this week. It’s for Lenovo Europe, for their servers and storage division. We are providing a full lead generation service through our lead engine, with a ‘for good’ reward embedded.

Our Q2 target is to generate 95 leads from a very targeted ABM account list.

In this campaign, we are offering a product and services brochure that explains why Lenovo is the ideal partner, and in return for downloading the brochure, we’ll offset 250 kg of carbon.

So the user gets some good information and a carbon credit, represented in the form of a nicely designed NFT that sits in their Cleo wallet.

For each lead generated, 100 $CLEO tokens are awarded (so 9,500 tokens if we hit our target), and these are used to purchase the 250 kg of carbon, through our partner Earth9 and The Rimba Raya Biodiversity Reserve, located in Borneo.

The project protects forests and indigenous wildlife, as well as improves the livelihoods of local communities. We like them as they are the first forest-carbon project in the world to receive triple-gold validation under the Climate Community and Biodiversity Alliance Standard (CCBA) and meet all 17 of the UN’s SDG (sustainability development goals).

We’re also providing a bonus 10% to users that fill in a short survey upon claiming.

So in total this campaign will:

* Generate 95 high quality leads for Lenovo

* Offset 26,125 KG (26.125 tonnes) of carbon

* See $500 set aside to burn $CLEO tokens and $500 invested in our community DAO for impact investing.

Here is the 250KG user certificate campaign that users will claim.