Cleo featured in Forbes China.

When we set off on our journey of building a blockchain-based application that could be used to help brands and individuals embed some ‘good’ into their normal business operations, we really believed it could fix a global problem.

Starting with ‘Marketing for Good’ - where marketeers can provide a reward of a ‘good’ (e.g. carbon offset, tree planting or ocean plastic recovery) to prospects for their time, attention and data - with the aim of reducing the cost-per-lead by more than the cost of the good. So everyone wins.

It’s exciting that we’ve only been live for a week, and following our first YouTube interview, our story has been picked up by Forbes in China first. This is exciting for us as China is the second-largest advertising and marketing market, with a spend of over $250 billion in 2021, second only to the US.

Here is the article on FORBES.

A Summary of the Article

The marketing industry is undergoing change due to shifting consumer attitudes and the global sustainability movement. A majority of consumers, particularly millennials, are more likely to support brands that align with their values and focus on environmental and social impact.

Traditional digital marketing methods are becoming increasingly expensive, prompting marketers to leverage data-driven strategies and advanced technologies such as AI to improve ad engagement and reduce acquisition costs. However, the rise of "greenwashing," where companies falsely promote their sustainability efforts, threatens consumer trust and brand reputation.

Blockchain technology can help businesses demonstrate their sustainability commitments transparently and verifiably. Cleo, a sustainability-focused marketing platform, not only generates quality leads for brands but also partners with eco-friendly organizations to make a positive environmental impact.

Collaboration between businesses and consumers is vital for achieving carbon neutrality. Cleo encourages users to voluntarily engage with branded content, and in return, brands donate a portion of their marketing budget to environmental initiatives. Users receive digital certificates as social proof, fostering satisfaction and increasing brand acceptance.

Sustainable marketing is becoming essential for brand identity, offering opportunities for brands to expand their reach and connect with environmentally conscious consumers.