Channel Programme Launch Partner - Expandi Group

The first Cleo application, and the one that’s instantly globally scalable is ‘Marketing for Good’. It allows brands to embed a self-funded ‘for good’ offer into a campaign, rewarding prospects for their time and attention on marketing assets, such as downloading a whitepaper, watching a video or attending a webinar.

Many brands that would like to use Cleo will already have a demand-based agency in place, running things like ABM display, LinkedIn, Meta and Facebook type lead acquisition programmes.

For us, that’s all good, as we’re here to compliment existing brand efforts to generate better sales and marketing pipelines. Cleo is the technical platform that empowers business and individuals to embed ‘good’ into their everyday operations, not a replacement for any existing agencies, so it was important for us to have a model that will allow us to scale and work with and through agencies to add value, but not compete.

We took a strategic decision to work with a few selected agency management partners that will help us recruit marketing agencies to take our proposition to their clients. We built this model from the get go, so whether a brand engages Cleo directly, or through an agency, pricing is consistent. This means we are very flexible and customers can define how they want to work with us.

Announcing our European Agency Partner

We are very pleased to announce Expandi Group as our European agency management partner. Expandi are a market leader in this space, providing a range of complimentary data and media services to the largest global marketing agencies.

The founders of Cleo have known and worked with Expandi for many years. Their IP-based audience targeting technology coupled with their B2B intent data and account-based advertising solution allows many agencies (including Creation Agency) to deliver to their customers targeted and effective digital advertising campaigns across all of Europe and the US. We are very proud that they will be offering Cleo to their agency partners alongside their own in-house developed martech solutions.

If you are an agency, and would like to learn more about their solutions (including Cleo!) and how you could benefit, please visit them HERE.

Here is an excerpt from our B2B Partner Launch Event that we hosted in Barcelona late 2022.